CANADIAN PRIDE Surge: US Businesses Face Tough Times
— The “Buy Canadian” movement is gaining steam, impacting U.S. companies looking to expand into Canada. Demeter Fragrances, a Pennsylvania perfume maker, stopped its expansion plans due to changing Canadian tastes. CEO Mark Crames noted a growing dislike for American products in Canada.
This trend isn’t just about perfumes but spans different sectors like drinks and citrus fruits from the U.S. Canadian businesses are thriving as local goods win over consumers. Jason McAllister of Irving Personal Care reported their Canadian-made diapers’ weekly shipments have quadrupled, showing this shift in buyer behavior.
The movement worries U.S.-based consumer companies that depended on the Canadian market for growth chances. Executives are now rethinking strategies as they face more difficulties entering the Canadian retail space amid rising protectionist feelings.